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AAA Predicts Slight Decrease in Memorial Day Travel

Indianapolis, IN (May 15, 2008) For the first time since 1998, AAA projects the number of Americans traveling during the Memorial Day holiday will drop compared to the previous year. AAA estimates that 37.87 million Americans will travel 50 miles or more from home this holiday, a decrease of nearly 360,000 travelers (0.9 percent) from last year’s total of 38.23 million.

 

Nearly 31.7 million Americans (83 percent of all holiday travelers) are expected to travel by automobile, a one percent decrease from the approximately 32 million people who drove in 2007.

 

Almost 4.35 million (11 percent of travelers) plan to fly this holiday weekend; a decrease of 0.5 percent from the 4.37 million who took to the skies last year. About 1.8 million intend to travel by train, bus or other mode of transportation.

 

“Many Americans are feeling a financial pinch from record high gasoline prices and other factors in the economy,” said AAA Hoosier Motor Club Public Affairs Manager Greg Seiter. “Despite the small decrease, we will still see a significant number of people, more than 12 percent of the U.S. population, traveling during the Memorial Day weekend.”

 

According to AAA’s Leisure Travel Index, air fares over the Memorial Day holiday weekend are expected to rise eight percent over last year as air passengers will pay an average $179. Car rental rates will climb significantly higher with consumers paying an average of $45 per day compared to $31 a year ago, an increase of 45 percent. Hotel rates for AAA 3 Diamond hotels are expected to be seven percent less than last year with travelers spending an average of $162 per night. However, travelers planning to stay at AAA 2 Diamond hotels will pay an average of $112 per night, nine percent more than in 2007.

 

Research for Memorial Day weekend holiday travel projections are derived from Travel Industry Association (TIA)’s Holiday Travel Forecast Model. The model was developed based on consumer travel intentions and TIA’s quarterly travel forecast data. The travel intentions data are collected through an online survey of over 2,000 U.S. adults nationwide, supplemented by an additional 6,500 Americans surveyed from the top 10 states of travel origin in the United States. Historical travel volume and other economic data such as GDP, disposable income, employment and travel costs such as fuel price are also incorporated into the model. Analysis of the data and the forecasts are produced by the Travel Industry Association, which conducts special research for AAA.

 

Memorial Day Traveler Volume 2008 vs. 2007


2008

·         Projected Total Number of Memorial Day Travelers:  37.9 million (12.5% of U.S. population)

·         Projected Number of Memorial Day Travelers by Auto/Truck/RV:  31.7 million (10.4% of U.S. population)

·         Projected Number of Memorial Day Travelers by Air:  4.4 million (1.4% of U.S. population)

2007

·         Total Number of Memorial Day Travelers:  38.2 million (12.7% of U.S. population)

·         Total Number of Memorial Day Travelers by Auto/Truck/RV:  32.0 million (10.6% of U.S. population)

·         Total Number of Memorial Day Travelers by Air:  4.4 million (1.5% of U.S. population)

Note: Figures are rounded to one decimal place. The exact percentage change may not be reflected in the volume comparisons. Air travelers are counted only once for each round-trip and, therefore, the estimates above are not directly comparable to estimates of enplanements published by the Air Transport Association. 

Source:  Travel Industry Association/AAA

 

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