Since the first permanent settlement in 1869, the mainstay of Fallbrook's economy has been agriculture. This self-proclaimed “Avocado Capital of the World” also produces strawberries, tomatoes, vegetables, and many sub-tropical fruits and flowers. The town boasts more than 68 wholesale and retail nurseries. The 46-acre Los Jilgueros Preserve conserves native California flora and fauna and features a 1.5-mile loop trail and a demonstration garden; phone (760) 728-0889.
The intersection of Main Street and Alvarado marks the center of the business district. Several downtown buildings feature outdoor murals, and more than 20 artworks adorn the public spaces. One of the most popular is Glenna Goodacre's charming representational bronze “Facts of Life,” depicting three young children in conversation.
More than 70,000 day-trippers attend April's Avocado Festival, which offers crafts, food booths, entertainment, historical guided tours and, of course, guacamole.
Fallbrook Chamber of Commerce 111 S. Main Ave. FALLBROOK, CA 92028. Phone:(760)728-5845