DescriptionOne of America's earliest seashore resorts, Long Branch rivaled Saratoga, N.Y., in popularity during its heyday. The stiff Philadelphia moral codes of the late 18th century required that a female beachgoer be escorted to the water by a male companion. Wealthy socialites preferring to choose their own partners created a lucrative business for available young men, a custom that lasted until the Gay '90s.
Once mores relaxed Long Branch boomed with coed beaches, gambling and other adult amusements. Such colorful personalities as Diamond Jim Brady and Lily Langtry frequented the resort. Long Branch also was the preferred summer home of Presidents Ulysses S. Grant, Rutherford B. Hayes, James A. Garfield, Chester A. Arthur, Benjamin Harrison, William McKinley and Woodrow Wilson.
Attractions here include a 2-mile boardwalk and 5 miles of oceanfront good for swimming, sunbathing and surf fishing. Seven Presidents Oceanfront Park embraces 38 acres along the coast; phone (732) 229-0924 Memorial Day-Labor Day.
Visitor InfoGreater Long Branch Chamber of Commerce 228 Broadway LONG BRANCH, NJ 07740. Phone:(732)222-0400