Gibson Guitar Factory Tours is 1 blk. s. of Beale St. at 145 Lt. George W. Lee Ave. Visitors go behind the scenes at a Gibson facility that manufactures some of the company's award-winning guitars. Called luthiers, the artisans who make the stringed instruments can sometimes be viewed as they transform simple blocks of wood into guitars. A tour guide leads the walking tour of the factory, outlining the production process along the way.