Music defines a destination, more so, perhaps, than local cuisine or colloquialisms or even the type of clothes people wear: Nashville has its opry, Memphis its soulful blues, and New Orleans its Dixieland jazz. Western swing is to all of Texas what surfing songs sung by blond-haired boys in baggies are to California beaches. Carolina beach music, a sound rooted in rhythm and blues, emerged on the East Coast and found a permanent niche in the Myrtle Beach area. It inspired a dance craze that later became a South Carolina institution, yet, as a genre, it never penetrated mainstream popular culture as a thing for couples to do. Learn More...