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Southwest Desert

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About LubbockLubbock was named for Col. Thomas S. Lubbock, a Confederate officer and brother of a Texas governor. The city's history as a commercial center dates back to the mid-1800s. One of the major agricultural centers of Texas, Lubbock ships livestock, grain and cotton and is one of America's largest cotton producers.

The Buddy Holly Walk of Fame, across from the Buddy Holly Center on Crickets Avenue, pays tribute to West Texas natives who have contributed to the fields of art, music and entertainment. Inductees include such celebrities as Dan Blocker, Mac Davis, Waylon Jennings, Roy Orbison and Tanya Tucker.

Visitor Centers Visit Lubbock 1500 Broadway, Sixth Floor Lubbock, TX 79401. Phone:(806)747-5232 or (800)692-4035

Things to Do American Wind Power Center

Bayer Museum of Agriculture

Buddy Holly Center

Lubbock Lake Landmark

MacKenzie Park

Museum of Texas Tech University

National Ranching Heritage Center

Science Spectrum Museum and OMNI Theater

Silent Wings Museum

WINERIES Cap*Rock Winery

Llano Estacado Winery

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Lubbock, TX

Top AAA Diamond Hotels

AAA’s in-person hotel evaluations are unscheduled to ensure the inspector has an experience similar to that of members. To pass inspection, all hotels must meet the same rigorous standards for cleanliness, comfort and hospitality. These hotels receive a AAA Diamond designation that tells members what type of experience to expect.

Members save up to 10% and earn World of Hyatt points when booking AAA/CAA rates! Members also receive free breakfast at Hyatt Place/Hyatt House with their World of Hyatt membership!

Hyatt Place Lubbock

2309 Mac Davis Ln. Lubbock, TX 79401

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Members save up to 15% and earn bonus Rewards points when booking AAA/CAA rates!

Best Western Plus Tech Medical Center Inn

4703 N Loop 289. Lubbock, TX 79416

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Members save 5% or more and earn Marriott Bonvoy™ points when booking AAA/CAA rates!

Courtyard by Marriott

4011 S Loop 289. Lubbock, TX 79423

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Members save up to 10% and earn Honors points when booking AAA rates!

Doubletree by Hilton Lubbock

505 Avenue Q. Lubbock, TX 79401

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