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Milwaukee, WI

Shopping in MilwaukeeWikimedia Commons/Sulfur
In the heart of Milwaukee, legacy cobblestone streets and ethnic specialty shops blend gracefully with the skywalks and covered malls that characterize the modern emporiums. The city's centerpiece is The Shops of Grand Avenue , a three-block multilevel marketplace at 275 W. Wisconsin Ave. between N. 4th Street and the Milwaukee River that incorporates the historic Plankinton Arcade. It is anchored by Boston Store and encloses more than 60 shops and eateries.

Such modern shopping malls as The Shops of Grand Avenue have not displaced Milwaukee's traditional shopping areas. Old World Third Street, just north of Wisconsin Avenue between Wells and Juneau, is known for its cobblestone street and late 19th-century buildings housing pubs, specialty stores and eateries. Shops include Usinger’s Famous Sausage, the Wisconsin Cheese Mart and The Spice House.

Across the Milwaukee River in East Town, the elegant shops along Jefferson Street include George Watts & Son's china and crystal as well as shops offering antiques, furnishings and other items. Two other colorful east-side neighborhoods are Brady Street, between Farwell Avenue and Marshall Street, where Old World tradition meets a trendy Bohemian lifestyle, and Downer Avenue, between E. Webster and E. Park, home to students and faculty of the University of Wisconsin-Milwaukee.

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An archway welcomes shoppers to the Historic Third Ward, the city's original commercial district and now Milwaukee's “SoHo,” aka Milwaukee's Arts and Fashion District. Three blocks south of downtown, renovated warehouses and factories now house art galleries, antiques stores, restaurants, specialty shops and performing arts centers along streets lined with old-fashioned streetlights. Anchoring the Ward is the Milwaukee Public Market at 400 N. Water St., a year-round enclosed market selling fresh produce, meats, cheeses, spices and ethnic foods. The Milwaukee River, E. St. Paul Avenue and I-794 form the boundaries for the Third Ward's 17-block shopping area.

Housed in a restored 1864 wool mill, Cedar Creek Settlement , N70 W6340 Bridge Rd. in Cedarburg, holds nearly 25 retail establishments and restaurants, including Cedar Creek Winery, and offers a delightful step back in time in a rustic setting.

Shopping centers in the metropolitan area are Bayshore Town Center , 5800 N. Bayshore Dr. in Glendale; Brookfield Square , 95 N. Moorland Rd. in Brookfield; and Southridge Mall, 5300 S. 76th St. in Greendale. Mayfair Mall , 2500 N. Mayfair Rd. in Wauwatosa, is anchored by Boston Store, Macy's and Nordstrom along with eateries and an 18-screen theater.

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Milwaukee, WI

Top AAA Diamond Hotels

AAA’s in-person hotel evaluations are unscheduled to ensure the inspector has an experience similar to that of members. To pass inspection, all hotels must meet the same rigorous standards for cleanliness, comfort and hospitality. These hotels receive a AAA Diamond designation that tells members what type of experience to expect.

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DoubleTree by Hilton Milwaukee Downtown

611 W Wisconsin Ave. Milwaukee, WI 53203

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Saint Kate - The Arts Hotel

139 E Kilbourn Ave. Milwaukee, WI 53202

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DoubleTree by Hilton Milwaukee-Brookfield

18155 W Bluemound Rd. Brookfield, WI 53045

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Best Western Plus Milwaukee Airport Hotel & Conference Center

5105 S Howell Ave. Milwaukee, WI 53207

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Travel Information

City Population



740 ft.

Sales Tax

The sales tax in Milwaukee is 5.6 percent. In addition there is a 9.5 percent tax on hotel rooms, a 3 percent tax on car rentals and a .5 percent tax on food and beverage purchases.



Police (non-emergency)

(414) 933-4444


Aurora St. Luke's Medical Center, (414) 649-6000; Aurora Sinai Medical Center, (414) 219-2000; Columbia St. Mary's Hospital, (414) 585-1000; Froedtert Hospital, (414) 805-3666; and Wheaton Franciscan Healthcare-St. Francis Hospital, (414) 647-5000.

Visitor Information

648 N. Plankinton Ave. Suite 425 Milwaukee, WI 53203-2501. Phone:(414)273-3950 or (800)231-0903

Air Travel

General Mitchell International Airport

Rental Cars

Hertz, at the airport, (414) 747-5200 or (800) 654-3080, offers discounts to AAA members.

Rail Service

Amtrak, 433 W. St. Paul Ave. at the Milwaukee Intermodal Station, provides railroad passenger service to the city; phone (414) 271-9037 or (800) 872-7245 for reservations.


The Greyhound Lines Inc. terminal is at 433 W. St. Paul Ave. at the Milwaukee Intermodal Station; phone (414) 272-2156 or (800) 231-2222.


All taxis in Milwaukee use the meter system. The fare is $5 for the first mile, $2.50 for each additional mile and $1 for each additional person. Taxis can be ordered by phone or hired at taxi stands at most major hotels. American United is the city's major taxi service; phone (414) 220-5000.

Public Transportation

The Milwaukee County Transit System, 1942 N. 17th St., operates 22-hour service throughout Milwaukee County and eastern Waukesha County. The fare is $2.25; $1.10 (ages 6-11, ages 65+ and disabled persons with ID). Exact fare is required. For schedule and route information, phone (414) 344-6711 daily Mon.-Fri. 6 a.m.-7 p.m., Sat.-Sun. 8-4:30 or TTY (414) 937-3299 Mon.-Fri. 8-4.

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