ADAS Technology Naming

AAA Auto Repair Article
By AAA Automotive
Please enter location as CITY, STATE or a POSTAL CODE.
Search For AAA Approved Auto Repair Facilities
Search For AAA Approved Auto Repair Facilities
The AAA Approved Auto Repair Facility Locator is a powerful search tool that gives you easy access to information on over 7,000 AAA Approved Auto Repair facilities across North America.
X
Click to View Map
Nearest AAA Approved Auto Repair Facilities
Current Location:
20147
Legend
This facility is AAA owned and operated.
This is a AAA Approved Auto Repair facility; however, it is not owned and operated by AAA.*
This facility offers priority battery health diagnostic services to AAA members and if necessary, install a new AAA battery with 72 month pro-rated warranty including 3-year free replacement at exclusive member pricing.
A NAPA AAA Approved Auto Repair Facility*
Takes Online Appointments
Provides AAA Discount
*The certification mark, as used by authorized persons, certifies that such persons have met the certifier's standards as to quality of customer service, facility appearance, staff qualifications and training, community reputation, scope of service and repairs and insurance.
The Name Game

Many consumers may not realize that some Advanced Driver Assistance Systems (ADAS) have been available for nearly 30 years. This technology, however, has only become commonplace more recently as these systems now come standard on many new cars. With at least one of these features, like automatic emergency braking and lane keeping assistance, now available on 93 percent of new vehicles, it is becoming increasingly important for consumers to have a solid understanding of their functionality. But, clever marketing names coupled with a lack of consensus by industry regulatory groups, has made it difficult for consumers to determine what features a vehicle has and how they actually work.

Confusion among consumers, especially when it comes to the naming of these systems is a larger issue than some may realize. AAA found that 40 percent of Americans expect partially automated driving systems, with names like Autopilot, ProPILOT or Pilot Assist, to have the ability to drive the car by itself. In reality, the intent of ADAS features is to assist in the driving task to help reduce the likelihood, or mitigate the severity of a crash with another vehicle – not to drive the car itself. Vague or unclear naming of these systems will only continue to widen the gap between what consumers believe the technology can do and its actual capabilities.

AAA conducted research to gain a better understanding of the growing prevalence of ADAS technology in new vehicles as well as to examine the terminology currently used by regulatory organizations and manufacturers. AAA analyzed 34 vehicle brands sold in the United States to identify the number of unique names manufacturers use to market ADAS. For example, automatic emergency braking, which was standard on 31 percent of 2018 vehicles, has 40 names just for this one feature. Other popular systems like adaptive cruise control, lane keeping assistance and blind spot warning have nearly 20 individual names for each.

These results highlight the need for more common naming and definitions for ADAS features. AAA is working with a coalition of auto and safety organizations to create universal, consistent terminology to provide clarity to consumers about what type of technology a vehicle has as well as when and how to safely use it. Standardized naming will also help create a consistent experience for consumers when driving a car other than their own. As a driver today, it is important to take a proactive approach and become familiar with these new technologies and how they work, especially before getting behind the wheel of a new or rental vehicle with ADAS technologies. Being better informed will help drivers get the most out of their vehicles while staying safe on the road. The full report and an AAA proposed list of names and definitions can be found here.

Related Articles
See All (57)
When the Mercury Drops So Does Electric Vehicle Range

When the Mercury Drops So Does Electric Vehicle Range

AAA finds that icy temperatures cause drop in electric vehicle range...
ADAS Technology Naming

ADAS Technology Naming

Many consumers may not realize that some Advanced Driver Assistance Systems (ADAS) have been available for nearly 30 years....
How Long To Warm Up The Engine Before Driving

How Long To Warm Up The Engine Before Driving

Want to know if you really need to warm up the car engine before driving, even during the cold winter months...
When Winter Tires Make Sense

When Winter Tires Make Sense

At some point during the year, a majority of Americans will find themselves facing treacherous driving conditions on snowy or icy roadways....