About LongmontBefore Longmont was established at the foot of the Rocky Mountains, the area was the haunt of gold seekers, fur traders and adventurers. However, in the mid-19th century, Longmont—in the fertile St. Vrain River Valley—attracted a more stable type of pioneer. The farming community established in 1871 as the Chicago-Colorado Colony was named for Colorado explorer Maj. Steven H. Long, who explored the valley in 1820.
The Golden Rule Store was a Longmont retailer credited with launching JCPenney into the dry goods business; the name was changed accordingly in 1912. Today, the town is an important agricultural center, with sugar beets a chief crop. An appreciation of the arts has resulted in a growing collection of public art pieces placed around town. Outdoor recreational opportunities are plentiful and include hiking, bicycling, horseback riding, hot air balloon rides and skiing.
Visitor Centers Longmont Area Visitors Association 512 4th Ave., Unit 103 Longmont, CO 80501. Phone:(303)776-9011
Things to Do Longmont Museum
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