Jose Cuervo Distillery (Fábrica La Rojeña)

The Basics

Established in 1795, the legendary Jose Cuervo Distillery, part of the UNESCO-listed landscape of Jalisco, has evolved from a small family-owned business to one of the world’s foremost tequila distilleries. Accordingly, it’s a prime draw in the town of Tequila, meaning you have your choice of guided tours of the distillery, some of which offer personalized VIP experiences. Tastings are typically included.

Things to Know Before You Go

• Drink plenty of water. Hydration is key in sometimes-baking-hot Tequila, especially if you’re sipping spirit samples.

• Some areas of the Jose Cuervo Distillery are inaccessible to wheelchairs.

• The distillery runs guided tours in English and Spanish several times per day.

• No need to join a tour to visit the foyer, bar, or shop.

• Photos aren’t allowed in the main factory.

How to Get There

You can easily reach the town of Tequila from Guadalajara, which is about 40 miles (64 kilometers) away. Buses run regularly from Guadalajara’s Old Bus Station (in Central Vieja), while tours typically offer round-trip transportation in air-conditioned vehicles. For a luxurious all-inclusive experience, climb aboard the Jose Cuervo Express train, which goes directly to the distillery.

When to Get There

Jose Cuervo Distillery is open every day. Weekends and public holidays are the busiest times to visit; midweek mornings are the quietest.

Other Attractions in Tequila

The Jose Cuervo Distillery hogs the Tequila limelight. However, there’s plenty more for curious travelers to do in town. Maybe explore another tequila factory or two, followed by a stroll through the central square. Then pick up a skewer of grilled corn on the cob before grabbing a traditional cantarito (mixed tequila drink) served in a clay mug.

Ways to explore

There’s only one spirit on the menu in the small town of Tequila, and one of the most popular spots for tequila-tasting is the Jose Cuervo Distillery. Choose from a range of tours: Go behind-the-scenes of the historic factory, learn to make your own tequila blend, or enjoy guided tequila tastings paired with Mexican cuisine or chocolate.

For an even more immersive experience, take a ride on the Jose Cuervo Express from Guadalajara to Tequila, join a guided walk through the agave fields, or combine the distillery experience with sightseeing in Tequila.

Accessibility

The distillery is accessible to wheelchairs and travelers with limited mobility; some tours may not be accessible.

Age limits

Some tours may not be suitable for children; the legal drinking age in Mexico is 18 years.

What to pack

Reusable water bottle, camera, wide-brimmed hat, sunscreen, sunglasses

What to wear

Light layers, closed-toe shoes (if visiting the agave fields)

Not allowed

Driving under the influence; join a tour or hire a private driver if you plan on enjoying tequila-tasting.

Amenities

Restaurant, two bars, tequila shop, restrooms

Address 

Jose Cuervo Distillery is located in the town of Tequila, about 40 miles (64 kilometers) away from Guadalajara.

Driving

To reach Tequila from Guadalajara, head west along Route 15D, about a 1-hour-and-15-minute drive. Once in Tequila, it’s easy to get around on foot.

Public transportation

Regular buses run to Tequila from Guadalajara, or you can catch the Jose Cuervo Express train.

Best times to visit

Most day-trippers arrive in Tequila in the late morning or early afternoon, so choose a tour time early or late in the day for a quieter experience. It’s worth spending

Best days to visit

The Jose Cuervo Express train only runs on Saturdays, and advance bookings are essential to secure your spot. Distillery tours and tastings are held several times daily; opt for a mid-week visit to avoid the crowds.

Best months to visit

The dry season (November through May) is the most popular time to visit Tequila, when the weather is ideal for exploring the agave fields. Come in February, March, or April to avoid the peak season crowds.

Special events

The Mexican National Tequila Fair takes over Tequila for two weeks from late November through early December with parades, street parties, and tequila markets.