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POINT OF INTEREST

Ladurée Paris

Paris, Île-de-France

Light, fluffy, and in an array of pretty colors, Ladurée macarons are a symbol of Parisian elegance. The bite-sized pastries, sold at beautifully styled stores across Paris (and the world), attract crowds of shoppers day after day. A visit to Ladurée for afternoon tea and a box of sweet treats to take away is a must-do for many tourists in the capital.

The Basics

The Ladurée story began in 1862 when Louis-Ernest Ladurée opened a small bakery on rue Royale, close to modern-day Place Vendôme. Over the years Ladurée expanded the space to include a tea shop, but the now iconic pastel-colored macarons were not introduced until the mid-20th century.

Nowadays Ladurée has several shops across Paris, including the original location on rue Royale and a flagship store on the Champs-Élysées. Visitors can book a tour that includes a stop at Ladurée, reserve a table for brunch or afternoon tea, or simply fill a green and gold box with tasty macarons to enjoy later in the day.

Things to Know Before You Go

  • Ladurée stores can be found across Paris, and also at Paris Charles de Gaulle and Orly airports.

  • The macarons are made with almond flour so may not be suitable for people with nut allergies—other pastries and sweets are available.

  • The stores are wheelchair accessible.

How to Get There

Ladurée has a number of locations across central Paris, including at 16 rue Royale and 75 Avenue des Champs-Élysées in the 8th arrondissement. These stores and others are readily accessible by metro, bus, taxi, or as part of a private tour of the city with transport provided.

When to Get There

The Ladurée store on rue Royale is open 8am–8pm Monday to Saturday and 9am–7pm on Sunday. The Champs-Élysées store is open 7:30am–11pm Monday to Saturday and 7:30am–10pm on Sunday. For other stores, check before visiting.

Climb the Arc de Triomphe

At the head of the Champs-Élysées stands the impressive Arc de Triomphe, a Parisian icon recognized around the world. The arch’s construction was ordered by Napoleon in 1806, but by the time it was finally finished, Napoleon had abdicated and the royal Bourbon family was back on the throne. The Arc de Triomphe was inaugurated by King Louis-Philippe in 1836. Climb to the top and you’ll get a panoramic view over the entire city, all the way to the Seine river.

Ways to explore

The Ladurée story began in 1862 when Louis-Ernest Ladurée opened a small bakery on Rue Royale, close to modern-day Place Vendôme. Over the years, Ladurée has expanded the space to include a tea shop, but the now-iconic pastel-colored macarons were not introduced until the mid-20th century.

Ladurée has several shops across Paris, including the original location on Rue Royale and a branch on the Champs-Élysées. You can book a tour that includes a stop at Ladurée, reserve a table for brunch or afternoon tea, take a cooking class, or simply fill a box with tasty macarons to enjoy later.

Accessibility

While the layout of individual stores varies, they’re generally wheelchair accessible.

Age limits

None—parents will have trouble keeping kids away.

What to pack

Reusable shopping bag, your toothbrush (for later)

What to wear

Comfortable shoes and clothes for sightseeing

Not allowed

Don’t store your macarons or other delicacies too long—they’re meant to be eaten on the day of purchase.

Amenities

Seating in cafés, click-and-collect shopping

Address

Ladurée has several locations across central Paris, including the original branch at 16 Rue Royale and a flagship store at 75 Avenue des Champs-Élysées. These stores and others are easily accessible by metro, bus, taxi, or via private tours with transport provided.

Driving

Avoid driving to your Ladurée branch of choice because congestion and parking can be difficult in central Paris. However, the branches are generally easy to find and are located on major thoroughfares. For the Champs-Élysées branch, there’s a parking garage beside the George V station, a short walk away. Parking is more challenging around Rue Royale.

Public transportation

For the Rue Royale branch, take the metro to Concord (lines 1, 8, 12) or Madeleine (lines 8, 12, 14). For the Champs-Élysées branch, take the metro to George V (line 1).

Best times to visit

Each store has its own opening hours, but most are open from early morning (8am or 9am) until late evening. The cafés operate slightly different opening hours from the stores.

Best days to visit

The Ladurée Champs-Elysées branch serves an all-you-can-eat brunch on Sunday mornings. Sweets-making classes are held at the Champs-Élysées Atelier on Fridays and Saturdays.

Best months to visit

Anytime, although Paris is especially busy with tourists between June and August. Plan your trip outside of the peak summer months to avoid the worst crowds.

Special events

Select holidays are celebrated at Ladurée Paris with special products and promotions, including Valentine’s Day, Mother’s Day, Easter, and Christmas.

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