Skip to main content
Header image

World of Coca-Cola

121 Baker St. NW, Downtown, Atlanta, Georgia

Explore the history of the beloved beverage brand at the must-see Atlanta attraction, World of Coca-Cola—the dynamic, interactive, multimedia home of Coke’s secret formula. See more than 1,200 rare artifacts and sample more than 100 different beverages, get closer than ever to the vault that holds the secret Coca-Cola recipe, and take a trip around the world in a thrilling 3D movie experience.

Although the World of Coca-Cola is about far more than its namesake product, the tasting room remains a highlight. At the Sampling Bar, you can choose from more than 100 different Coca-Cola brand beverages from around the world, including flavors such as Bibo Candy Pine-Nut and Fanta Melon Frosty.

You can also line up for a photo with the Coca-Cola Polar Bear, look behind the scenes at the bottling process, or head to the vault that contains Coca-Cola's signature secret formula. The World of Coca-Cola is easily combined with tours of Atlanta and its other major attractions such as Centennial Olympic Park, the National Center for Civil and Human Rights, CNN Studios, and the Georgia Aquarium.

  • The World of Coca-Cola provides plenty of kid-friendly entertainment options.

  • Plan to spend roughly two to three hours enjoying the exhibits.

  • The museum is next to the Georgia Aquarium and the National Center for Civil and Human Rights, making for an easy full day of activities.

  • Purchase tickets in advance to guarantee admission.

The World of Coca-Cola is conveniently located in downtown Atlanta. For drivers, the parking garage is off of Ivan Allen Jr. Blvd. Those staying in Midtown may prefer to walk to the attraction. Or, take a MARTA train to Dome/GWCC/Philips Arena/CNN Center or Peachtree Center and walk 10 to 15 minutes.

The World of Coca-Cola provides a cool oasis during Atlanta’s long, hot summers; visit during peak heat in summer afternoons for a much-needed air-conditioned reprieve. The museum is open daily with the exception of major holidays. Check operating hours before your trip.

General admission allows access to all the major attractions, but to learn more about the history of Coca-Cola, opt for a guided World of Coca-Cola tour, which is capped at 10 people for a personalized experience. The tour includes access to unique photo opportunities.

It takes an average of two hours to go through the World of Coca-Cola’s permanent exhibitions. Make sure you give yourself enough time to enjoy the interactive attractions, snap a selfie with the Coca-Cola polar bear, and sample the different flavors in the tasting room.

Yes. With more than one million annual visitors, the World of Coca-Cola is one of Atlanta’s most popular attractions and is definitely worth a visit. Packed with interactive and multimedia exhibitions, you can learn about the Coca-Cola secret formula, enjoy a 3D video experience, and sample more than 100 Coca-Cola flavors in the tasting room.

No, you can’t take outside food and drinks into the World of Coca-Cola except under special circumstances. You can buy lunch and snacks at the nearby Bottle Cap Café, and a lunch cart is also available for school groups to store their boxed lunches during the tour.

You don’t have to book World of Coca-Cola tickets in advance, but reserving ahead of time is highly recommended. Plus, it’ll save you US$1. Tickets bought on the day are subject to availability and might sell out at busy times. Advance booking is also essential for guided tours and other experiences.

At the World of Coca-Cola, you’ll experience the Vault of the Secret Formula and the bottling plant, where you can sample 100 different Coca-Cola varieties from around the world and pose for photos with the Coca-Cola polar bear. There’s also a 3D movie experience and more than 200 Coca-Cola artifacts on display.

Yes, you’ll pass through a security checkpoint before entering the World of Coca-Cola—this can sometimes add some time onto your visit. Prohibited items include guns, knives, and all other forms of weapons. You are also asked to wear clothing and accessories suitable for a family-friendly attraction.


Travel Like an Expert with AAA and Trip Canvas

Get Ideas from the Pros

As one of the largest travel agencies in North America, we have a wealth of recommendations to share! Browse our articles and videos for inspiration, or dive right in with preplanned AAA Road Trips, cruises and vacation tours.

Build and Research Your Options

Save and organize every aspect of your trip including cruises, hotels, activities, transportation and more. Book hotels confidently using our AAA Diamond Designations and verified reviews.

Book Everything in One Place

From cruises to day tours, buy all parts of your vacation in one transaction, or work with our nationwide network of AAA Travel Agents to secure the trip of your dreams!