Nicolas G. Hayek Center
Tokyo, Kanto
Nicolas G. Hayek Center is the 14-storey headquarters and flagship store of the Swatch Group Japan, where you can browse and buy its stylish watches. The building is an architectural wonder in itself, but also has plenty to explore inside, including boutiques dedicated to the group’s luxury watch brands—Omega, Longines, and Swatch. There’s also an exhibition hall and magnificent views from the top floor.
The basics
Known for its striking modern design, the Nicolas G. Hayek Center in Ginza is a key stop on guided walking tours that focus on Tokyo’s architectural highlights, which typically also include the Kabukiza Theater and Wako Ginza. Many of these tours are private, offering the option to customize the itinerary. The center is also included on private day tours showcasing the city's top sightseeing attractions.
If you’re looking to shop for a new timepiece, you can visit the building independently and browse its seven different stores inside.
Things to know before you go
The Nicholas G. Hayek Center is wheelchair-accessible with elevators connecting the floors. If you’re into architecture, this is a worthy photo opportunity as the building was designed by renowned architect Shigeru Ban. If you want to eat before or after your visit, there are plenty of restaurants and cafés nearby, such as the Ginza Lion Beer Hall or Café Dior by Ladurée.
How to get there
The easiest way to get to the Nicolas G. Hayek Center is to travel by public transport. Located in the trendy Ginza district of Tokyo, the closest subway station is Higashi-Ginza Station, which is around a 5-minute walk away, and can be accessed via the Hibiya line. Alternatively, Ginza Station is served by more lines—Ginza, Hibiya, and Marunouchi—and is around a 7-minute walk away.
When to get there
The Nicolas G. Hayek Center is typically open daily throughout the year, with hours ranging from mid-morning to early evening. Keep in mind that individual shop hours may vary, so it’s worth checking the schedule in advance. Weekends tend to be busiest—for a quieter experience, aim for a weekday morning.
Other luxury shopping options in Ginza
If you’re a fan of watches, after visiting the Nicolas G. Hayek Center head to Wako Ginza, which has luxury timepieces, jewelry, chocolates, and more. Next, explore Ginza Six, a shopping haven boasting over 240 high-end brands. Finally, don’t miss Mitsukoshi Ginza, known for its array of designer goods and a gourmet food floor.
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