South Wharf
South Wharf, Melbourne, Victoria, 3006
The South Wharf may be a small area south of downtown Melbourne, but it packs a punch. The area presents as a modern destination, and its roots go back to the time when tall ships filled the harbor. Cargo sheds of yesteryear have new life as hip restaurants and bars, alongside global retailers and the city’s busy convention center.
The basics
Consider taking the self-guided Maritime Heritage Walk, a mapped walking tour posted on the South Wharf Melbourne website that highlights eight historic points of interest, including the Seafarer’s Bridge, Wharf Hotel, and Pump House Display. The map starts at the Maritime Time Museum and Polly Woodside, a vessel from 1888 that you can board on weekends to learn about its seagoing past.
When you’re ready to rejoin the present-day, you’ll find neighborhood options to enjoy a high-end meal, stroll along the river, or snag a deal at a Direct Factory Outlet store.
Things to know before you go
Food lovers should check out the South Wharf Melbourne website, which offers several themed foodie trails, such as “Around the World” and “Vegan-Friendly.”
Show your event ticket, lanyard, or promotional postcard for any South Wharf events to receive 10 percent off at selected bars and restaurants, listed on the website.
Five parking lots serve South Wharf. The main lot accessed off Normanby Road charges by the hour and offers a flat rate after 6 pm, with partial validation available from South Wharf shops, restaurants, and bars.
How to get there
Both private and public transportation are good options to get to the South Wharf. Major roads heading into the area include the Westgate Freeway, Lorimer Street, and Montague Street. The main parking lot is off Normanby Road. By rail, catch trams 96 or 112 from Southern Cross Station and stop at the convention center. The walkway around the convention center and the wooden walkway along the river will take you onto the South Wharf Promenade.
When to get there
Retail shops are open daily mid-morning to evening, with extended hours on Fridays. Unless open for breakfast, most dining establishments open at noon and serve late into the evening. The Melbourne Maritime Museum and Polly Woodside has the most restrictive hours, open for visitors on Saturdays, Sundays, and school holidays. Last entry into the museum is typically at 3:15pm.
A shopper’s paradise at Direct Factory Outlets
Visitors to Melbourne can shop like locals at South Wharf, where the DFO (Direct Factory Outlet) South Wharf offers deals up to 70 percent off retail prices at more than 180 of the top Australian and global brands, such as Guess and Lacoste. The bottom floor showcases home goods, furniture, and lifestyle brands.
Travel Like an Expert with AAA and Trip Canvas
Get Ideas from the Pros
As one of the largest travel agencies in North America, we have a wealth of recommendations to share! Browse our articles and videos for inspiration, or dive right in with preplanned AAA Road Trips, cruises and vacation tours.
Build and Research Your Options
Save and organize every aspect of your trip including cruises, hotels, activities, transportation and more. Book hotels confidently using our AAA Diamond Designations and verified reviews.
Book Everything in One Place
From cruises to day tours, buy all parts of your vacation in one transaction, or work with our nationwide network of AAA Travel Agents to secure the trip of your dreams!