Via Cola di Rienzo

The basics

There are few attractions in Prati, and so it has a strong neighborhood feel. Via Cola di Rienzo is a common stop on food and wine-themed tours of Rome thanks to its trattorias, wine bars, and food venues, as well nearby bustling Trionfale Market. Many come to Via Cola di Rienzo to browse everything from lingerie and sportswear to Italian fashions. Follow any side street branching off from Via Cola di Rienzo to find a restaurant.

Things to know before you go

• Via Cola di Rienzo is a must-do for shopping enthusiasts and foodies.
• While the main drag boasts bigger brands, Prati’s smaller streets host artisan studios and boutiques.
• Stop for a pick-me-up espresso at one of the cafés situated along the street.

How to get there

Via Cola di Rienzo runs from the northeastern tip of Vatican City. From central Rome, ride the metro (line A) to Lepanto or Ottaviano. The 81 bus, which runs between Prenestina–Giussano and Risorgimento, makes several stops along Via Cola di Rienzo.

When to get there

Weekends and the weeks immediately before Christmas are the busiest shopping periods. The middle of the week tends to get fewer crowds.

Shopping in Rome

If, after browsing the brand-name offerings on Via Cola di Rienzo, you’re still searching for more Roman products to take home, head for one of the city’s other popular shopping destinations. Via dei Coronari in Rome’s historic center is known for its antiques and vintage goods, while the streets near the Spanish Steps have luxury Italian design houses such as Gucci, Prada, and Fendi.

Ways to explore

While Prati may not be packed with major tourist attractions, that’s exactly what gives the neighborhood its distinctive charm and strong local character. Via Cola di Rienzo is a popular stop on food and wine-themed tours of Rome, thanks to its trattorias, wine bars, and food venues, as well as the nearby bustling Trionfale Market. Guided shopping tours include the street for its luxury leather goods, trend-forward apparel, and quality cosmetics. If you prefer, you can also explore the street at your own pace.

Accessibility

The area around Via Cola di Rienzo is generally accessible to wheelchair users, although there are cobblestone streets and some shops may not be wheelchair-friendly. Bus line 81 offers accessible transportation to the area.

Age limits

None

What to pack

Shopping bags (stores charge for bags), money or a bank card for purchases

What to wear

Light clothing to make trying on potential purchases easy, and comfortable shoes for walking and exploring the area

Not allowed

Driving without a ZTL (limited traffic zone) pass, pets inside businesses

Amenities

Cafes, restaurants, shops, markets

Address

Via Cola di Rienzo is situated in the heart of Rome’s Prati district, a stylish and well-planned neighborhood known for its elegant architecture and wide, tree-lined streets that stretch from the Vatican to the Tiber River.

Driving

The area around Via Cola di Rienzo offers limited parking, so driving is not recommended. Rideshare apps or taxis are a better alternative if public transportation is not an option.

Public transportation

From central Rome, ride the metro (line A) to Lepanto or Ottaviano and walk a few minutes to Via Cola di Rienzo. The 81 bus, which runs between Prenestina–Giussano and Risorgimento, makes several stops along the street.

Best times to visit

If you are heading to Via Cola di Rienzo for shopping, visit during the hours when the shops are open (typically starting 10am or later). Some may have reduced weekend hours.

Best days to visit

Weekends and the weeks immediately before Christmas are the busiest shopping periods. The middle of the week tends to draw fewer crowds.

Best months to visit

The street becomes very busy with shoppers during the winter holiday season; visiting at another time will make it easier to explore the shops.

Special events

The businesses in the area may run seasonal sales and other special offers.